Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities for improvement based on peer performance a

Industry analysis is a critical part of understanding a company’s market position. It should tell you whether a company is faring better or worse than companies that offer similar products and service

Understanding what content generates high social engagement can play a big role in meeting marketing goals. Translating this understanding into takeaways for your content strategy can help you organic

Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s no way you could (or should) track them all. It can be a nightmare combing through all

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work

Influencer marketing has some serious clout among marketers. In fact, a study conducted by influencer marketing agency Mediakix found that “80% of marketers find influencer marketing effective.” While

The better you know your customers, the better off your business will be. It’s business 101. To address the hypercompetitive nature of today’s marketplace, businesses need to think smaller instead of

2 minute readHigh quality content is a leading force in successful marketing practices across the board. With a constantly evolving digital landscape, the best way to set your brand apart from your c

6 minute readIn today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as individual contributors so to speak – to truly be su

5 minute readIt can be a never-ending debate: Who does what on the team? What roles do we need to do in-house and what can we outsource? In reality, to be successful with content and SEO, you have ce

4 minute readDid you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most rel

6 minute readStatic content is so yesterday. Today it’s all about interactive content. Why is interactive content so important? Proponents will tell you that interactive content is more effective at

5 minute readLooking for some inspiration for your content marketing campaigns? As marketers, i ovation is extremely important – but getting new ideas and finding inspiration can be difficult. In th

5 minute readNo matter how great we think we are, deep down we all want to know: how do people really perceive us? The answer, at least for companies, can be achieved through perceptual mapping. It p

6 minute readB2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contac

5 minute readEvery marketer has a few free website analytics that they can’t do without. For some, that includes Alexa Rank. At Alexa, we strive to be a global pioneer in the world of analytical insi

11 minute readWhen we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keepi

6 minute readIf you’ve never heard of advertorials, you’re not alone. When Sophia McDonald Be ett became the editor of a trade publication in 2018, she introduced advertorials as a new format for he

4 minute readYour inbox is full of emails you never signed up for. Your favorite music is interrupted with ads that aren’t relevant. While perusing Facebook, you receive ads for a product you merely

6 minute readYou’ve landed a new client, so now it’s time to set the stage with your strategic recommendations. But first, you need to better understand the company and the industry in which it opera