Alexa Blog

A Competitive Analysis Example to Get You Started - تاریخ: 1399/4/23 ساعت: 14:50

Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities for improvement based on peer performance a

Industry Analysis Using Porter’s Five Forces: Guide + Example - تاریخ: 1399/4/23 ساعت: 14:50

Industry analysis is a critical part of understanding a company’s market position. It should tell you whether a company is faring better or worse than companies that offer similar products and service

New Competitive Content Insights Available for Free - تاریخ: 1399/4/23 ساعت: 14:50

Understanding what content generates high social engagement can play a big role in meeting marketing goals. Translating this understanding into takeaways for your content strategy can help you organic

5 Marketing Metrics You Should Be Tracking According to These Actual Marketers - تاریخ: 1399/4/23 ساعت: 14:50

Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s no way you could (or should) track them all. It can be a nightmare combing through all

Don’t Forget These 9 Competitive Metrics When Analyzing Your Marketing Results - تاریخ: 1399/4/23 ساعت: 14:50

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work

Influencer Marketing ROI: The KPIs you Should Track According to Your Campaign Goals - تاریخ: 1399/4/23 ساعت: 14:50

Influencer marketing has some serious clout among marketers. In fact, a study conducted by influencer marketing agency Mediakix found that “80% of marketers find influencer marketing effective.” While

Micromarketing: What It Is and How To Do It - تاریخ: 1399/4/23 ساعت: 14:50

The better you know your customers, the better off your business will be. It’s business 101. To address the hypercompetitive nature of today’s marketplace, businesses need to think smaller instead of

Content Marketing Must-Read Resources - تاریخ: 1399/3/9 ساعت: 20:02

2 minute readHigh quality content is a leading force in successful marketing practices across the board. With a constantly evolving digital landscape, the best way to set your brand apart from your c

How SEO Strategists and Content Creators Should Work Together to Drive Results - تاریخ: 1399/3/9 ساعت: 20:02

6 minute readIn today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as individual contributors so to speak – to truly be su

Why Do SEO In-House - تاریخ: 1399/3/9 ساعت: 20:02

5 minute readIt can be a never-ending debate: Who does what on the team? What roles do we need to do in-house and what can we outsource? In reality, to be successful with content and SEO, you have ce

Out with Content Strategy, In with Content Experience - تاریخ: 1399/3/9 ساعت: 20:02

4 minute readDid you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most rel

5 Types of Easy-to-Create Interactive Content to Engage Your Audience - تاریخ: 1399/3/9 ساعت: 20:02

6 minute readStatic content is so yesterday. Today it’s all about interactive content. Why is interactive content so important? Proponents will tell you that interactive content is more effective at

5 Inspiring TED Talks to Help You Boost Your Content Marketing Strategy - تاریخ: 1399/3/9 ساعت: 20:02

5 minute readLooking for some inspiration for your content marketing campaigns? As marketers, innovation is extremely important – but getting new ideas and finding inspiration can be difficult. In th

Perceptual Mapping: The Benefit of Visualizing Your Competitive Landscape - تاریخ: 1399/3/9 ساعت: 20:02

5 minute readNo matter how great we think we are, deep down we all want to know: how do people really perceive us? The answer, at least for companies, can be achieved through perceptual mapping. It p

B2B Buyer Personas — 3 Big Mistakes You’re Probably Making - تاریخ: 1399/3/9 ساعت: 20:02

6 minute readB2B buyer personas are one of the most important things your marketing department is likely getting wrong. According to an article from Aberdeen, when persona expert Adele Revella contac

Free Website Analytics — How Marketers Use Alexa Rank Today - تاریخ: 1399/1/30 ساعت: 20:44

5 minute readEvery marketer has a few free website analytics that they can’t do without. For some, that includes Alexa Rank. At Alexa, we strive to be a global pioneer in the world of analytical insi

Your Complete Guide to Retention Marketing - تاریخ: 1399/1/30 ساعت: 20:44

11 minute readWhen we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keepi

Advertorials: The Content Marketing Tactic to Consider In 2020 - تاریخ: 1399/1/30 ساعت: 20:44

6 minute readIf you’ve never heard of advertorials, you’re not alone. When Sophia McDonald Bennett became the editor of a trade publication in 2018, she introduced advertorials as a new format for he

2020 Shifts Towards Conversational Marketing Strategy - تاریخ: 1399/1/30 ساعت: 20:44

4 minute readYour inbox is full of emails you never signed up for. Your favorite music is interrupted with ads that aren’t relevant. While perusing Facebook, you receive ads for a product you merely

How to Do a Marketing SWOT Analysis for a New Client - تاریخ: 1398/12/18 ساعت: 11:58

6 minute readYou’ve landed a new client, so now it’s time to set the stage with your strategic recommendations. But first, you need to better understand the company and the industry in which it opera

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