Alexa Blog

What Is Social Media Optimization (SMO)? A Guide for Content Marketers - تاریخ: 1398/12/18 ساعت: 11:58

6 minute readAll brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. But growing such a social m

3 Tips to Help Improve Your How-To Articles and Build More Brand Trust - تاریخ: 1398/12/18 ساعت: 11:58

5 minute readHow-to articles today may have a tougher time winning over readers than they did in the past. On WordPress alone, users now publish about 41.7 million new posts every month. That’s a lot

Choosing Impactful Keywords for Your Content Marketing Funnel [VIDEO] - تاریخ: 1398/12/18 ساعت: 11:58

7 minute readAs content marketers, we’ve all been there. You’ve discovered a great keyword idea, one that is sure to convince your audience of the value of your product. You create a piece of content

Square’s Marketing Strategy: How It Built a Sustainable Growth Machine - تاریخ: 1398/12/18 ساعت: 11:58

5 minute readBefore Square, you had to carry cash if you wanted to buy a burger from a food truck. Then, Square introduced a way for merchants to accept credit cards anywhere they had an inte et con

Promotional Mix Elements and Examples: An Actionable Guide - تاریخ: 1398/12/18 ساعت: 11:58

8 minute readEffective promotion is an essential part of every successful business, yet it’s an ongoing struggle for many companies. Using the right promotional mix elements in your marketing strateg

Improve the Performance of Your Content: How to Use Alexa.com’s New Content Exploration Tool - تاریخ: 1398/12/18 ساعت: 11:58

3 minute readIn general, content creation is an intensely time-consuming process. It’s also quite manual. Yet after all the hours of in-depth keyword research, writing, editing, publishing, and promo

What Did You Learn at Social Media Marketing World? Tell Us For a Chance to Win! - تاریخ: 1398/12/18 ساعت: 11:58

2 minute readSocial Media Marketing World brings together experts in the industry who share valuable insights on how to achieve and even surpass your marketing goals in the next year. Did you lea s

Building Brand Affinity Without the Big-Brand Budget - تاریخ: 1398/12/18 ساعت: 11:58

7 minute readBrand affinity is the technical term for why you wouldn’t be caught dead drinking Coke if you’re a Pepsi fan. Or driving a Chevy when you have always bought Fords. Or buying an Android p

Effective Marketing Strategies in 2020 All Have These Elements - تاریخ: 1398/9/14 ساعت: 19:30

6 minute readFor all the new technologies, trends, and emerging channels we hear about, the best marketing strategies in 2020 don’t have to be cutting edge. Great marketing strategies connect with cu

Outbound Links: One of the Most Undervalued Tactics in Content Marketing - تاریخ: 1398/9/14 ساعت: 19:30

10 minute readOutbound links are quite possibly one of the most undervalued tactics in content marketing and on-page optimization. Everyone who works in search engine optimization (SEO) knows that li

Who Are You Inspired By at #ContentJam? Share for a Chance to Win - تاریخ: 1398/9/14 ساعت: 19:30

3 minute readContent Jam’s 2019 event boasts an impressive speaker line up and attendee list, giving you an opportunity to lea from and meet with some of the greatest minds in content marketing tod

How to Calculate Customer Lifetime Value (CLV) - تاریخ: 1398/9/14 ساعت: 19:30

5 minute readMarketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV can yield useful insights into your customers’ behavior, an

Anchor Text: 5 Best Practices (with Examples) - تاریخ: 1398/9/14 ساعت: 19:30

6 minute readHow you use anchor text in your content can make a big difference to readers and search engines alike. As a content marketer, you want your readers to be delighted by all aspects of your

Internal Links: Best Practices to Drive More Traffic and Revenue - تاریخ: 1398/9/14 ساعت: 19:30

7 minute readInte al links play a critical role for your website, carving pathways so users and search engines can discover your content. But their role goes deeper than that. Exte al links—the lin

How New Trader U Grew Traffic 30% in Just Over 2 Months With the Help of Alexa.com - تاریخ: 1398/9/14 ساعت: 19:30

2 minute readSteve Bu ’s fascination with financial markets started early in his career. After 15+ years of lea ing the market and trading his own accounts, he was determined to share his knowledge

5 Competitive Analysis Frameworks Explained with Visuals - تاریخ: 1398/9/14 ساعت: 19:30

5 minute readCompetitive analysis is an important part of the job description for most marketers. You need a thorough understanding of your competitors and their strategies to develop an impactful ma

Content Writing Tips for Big Wins: The Formula Experts Use - تاریخ: 1398/9/14 ساعت: 19:30

6 minute readThe most powerful content writing tips can be distilled into a simple formula: Become an expert on the topic, choose a great angle, weave in narrative, connect one-on-one with your reade

How to Do a Content Gap Analysis That Boosts ROI - تاریخ: 1398/9/14 ساعت: 19:30

6 minute readThat piece you just added to your content calendar — how do you really know it’s the topic you need to write about next? Are you sure it’s the best use of your limited content marketing

How to Build An SEO-Friendly Website Structure - تاریخ: 1398/7/1 ساعت: 20:52

6 minute readWhen it comes to search engine optimization (SEO), site architecture is foundational. It’s one of those things you really want to get right the first time around. But sometimes you gain

The 12 Most Important SEO Ranking Factors - تاریخ: 1398/7/1 ساعت: 20:52

7 minute readThere are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on

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