7 minute readToday’s shoppers demand to know why they should buy from you. In ecommerce, content marketing can be a formidable asset that helps you answer that question. But it can gobble up resource

9 minute readIf you run a small or multi-location business and want nearby customers to find your brand through search, you need a local SEO strategy. By optimizing your business for local search, yo

7 minute readGoogle News SEO can be a game changer for news sites because, while your website may create excellent content, your audience is limited if your articles don’t appear in Google News. Goog

6 minute readBehavioral segmentation is one of four main types of market segmentation. Unfortunately, it’s frequently overlooked as a way to effectively segment and reach qualified audiences. Demogra

9 minute readWhen you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitiv

4 minute readWhen designing marketing strategies to bring existing and interested customers back to your business, you may find yourself comparing retargeting vs. remarketing. Both are effective ways

8 minute readAsk someone about their content strategy and you may hear, “We’re blogging three times a week.” They might mention that they aim to address defined personas. Or that they cover certain t

8 minute readOutreach marketing is more than engaging influencers, and it extends way beyond link building. While your outreach marketing might tap into either of those tactics, its real power lies i