Alexa Blog
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آخرین مطالب
- A Competitive Analysis Example to Get You Started
- Industry Analysis Using Porter’s Five Forces: Guide + Example
- New Competitive Content Insights Available for Free
- 5 Marketing Metrics You Should Be Tracking According to These Actual Marketers
- Don’t Forget These 9 Competitive Metrics When Analyzing Your Marketing Results
- Influencer Marketing ROI: The KPIs you Should Track According to Your Campaign Goals
- Micromarketing: What It Is and How To Do It
- Content Marketing Must-Read Resources
- How SEO Strategists and Content Creators Should Work Together to Drive Results
- Why Do SEO In-House
امکانات وب
Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities for improvement based on peer performance a
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نویسنده: فیلم ساز
Industry analysis is a critical part of understanding a company’s market position. It should tell you whether a company is faring better or worse than companies that offer similar products and service
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نویسنده: فیلم ساز
Understanding what content generates high social engagement can play a big role in meeting marketing goals. Translating this understanding into takeaways for your content strategy can help you organic
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Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s no way you could (or should) track them all.
It can be a nightmare combing through all
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Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work
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Influencer marketing has some serious clout among marketers. In fact, a study conducted by influencer marketing agency Mediakix found that “80% of marketers find influencer marketing effective.” Whileادامه مطلب
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The better you know your customers, the better off your business will be. It’s business 101.
To address the hypercompetitive nature of today’s marketplace, businesses need to think smaller instead of
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2 minute readHigh quality content is a leading force in successful marketing practices across the board. With a constantly evolving digital landscape, the best way to set your brand apart from your cادامه مطلب
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6 minute readIn today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as individual contributors so to speak – to truly be suادامه مطلب
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5 minute readIt can be a never-ending debate: Who does what on the team? What roles do we need to do in-house and what can we outsource?
In reality, to be successful with content and SEO, you have ceادامه مطلب
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4 minute readDid you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most rel
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6 minute readStatic content is so yesterday. Today it’s all about interactive content.
Why is interactive content so important? Proponents will tell you that interactive content is more effective at
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5 minute readLooking for some inspiration for your content marketing campaigns?
As marketers, iovation is extremely important – but getting new ideas and finding inspiration can be difficult. In thادامه مطلب
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5 minute readNo matter how great we think we are, deep down we all want to know: how do people really perceive us?
The answer, at least for companies, can be achieved through perceptual mapping. It p
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6 minute readB2B buyer personas are one of the most important things your marketing department is likely getting wrong.
According to an article from Aberdeen, when persona expert Adele Revella contac
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